Reebok Basic is a way of life shoe model that consists of athletic sneakers that turned widespread informal put on.[1][2] The model developed from the Basic Leather-based, the Exercise, the Ex-O-Match, the Newport Basic and the Freestyle.[2] Reebok Basic additionally contains Retro Working, Retro Basketball, InstaPump Fury and up to date kinds.

Product historical past[edit]

Franchise 5[edit]

In 1982, the Freestyle, the primary athletic shoe designed for girls, was launched.[4] The shoe popularized the cardio train motion, inspired girls to take part in sports activities and started the acceptance of athletic footwear as avenue and informal put on. In 1983, Reebok launched the Basic Leather-based, a operating shoe.[5][6][7] It gained recognition as informal put on due to its easy design compared to the technical operating footwear designs that adopted the Basic Leather-based’s launch.[5] A print commercial displaying a pair on a bike with the tag line “You’ve got Arrived” was created for the shoe.[6] That yr, the Newport Basic (NPC) and Ex-O-Match have been launched.[9] The Ex-O-Match was much like the Freestyle, however designed for males.[6] In 1985, the Exercise was launched as a cross-training shoe.[6][10][11] The shoe’s easy look made it widespread as informal put on.[6]

Retro Working[edit]

Reebok Basic established the Retro Working line to re-introduce widespread shoe kinds from the previous.[12] The GL 6000 was a light-weight operating and coaching shoe created to offer most stability.[12] The shoe was first launched in 1986 and has been re-released to honor the shoe’s historical past and illustrate its timeless enchantment.[12] In 1990, the Ventilator, a light-weight versatile operating shoe, was launched.[13][14] The Ventilator’s versatility made the shoe widespread.[15] Reebok Basic re-released the Ventilator “Tonal Ballistic” and “Heritage” restricted version packs in 2014.[13][15] The DMX Run was launched in 1997.[16][17] The shoe debuted Reebok’s DMX expertise, a system through which air runs by related pods and releases power.[17] DMX was later utilized in Allen Iverson’s second shoe.[16] Reebok Basic re-released the shoe for the primary time in October 2012.[18]

Retro Basketball[edit]

Two notable basketball gamers with Reebok Classics: (left) Shaquille O’Neal (with a pair of Shaq Attaq IV) and Allen Iverson (proper, holding his Reebok Query signature shoe)

The Reebok Pump was launched as a basketball shoe in 1989.[19] It was the primary shoe to have an inside inflation mechanism designed to offer a personalized match.[20] Over a four-year interval the shoe bought over 20 million pairs worldwide.[20] In 1992, the Shaq Attaq was launched through the NBA season.[21] It was Shaquille O’Neal’s first signature shoe and the primary official shoe for a Reebok athlete.[21] The shoe gained recognition as a result of it was featured on basketball playing cards, video video games, Pepsi commercials and flicks.[22] The retro model of the Shaq Attaq was launched in April 2013.[22] The Reebok Kamikaze, Shawn Kemp’s signature line, was launched in 1995.[23] That yr, the Shaqnosis was launched.[24] The shoe was worn by Will Smith in Males in Black.[24] In 1996, the Reebok Query Mid, Allen Iverson’s signature shoe, was launched.[25] The shoe turned widespread as a result of it was clear and wearable.[25] Iverson’s fan-base additionally attributed to the Reebok Query Mid’s recognition.[25]

InstaPump Fury[edit]

The InstaPump Fury was launched in 1994.[26] The shoe was lace-less and featured Reebok’s pump expertise, a lowered midsole, Hexalite cushioning and a completely artificial higher.[26] That yr, Steven Tyler wore the shoe throughout a efficiency on the 1994 MTV Video Music Awards.[27] The shoe was inducted into the Design Museum of London.[28] It has acquired quite a few re-releases and new colorways.[28]

In popular culture[edit]

Alicia Keys, Kendrick Lamar, 50 Cent, Jay-Z, Travi$ Scott, Mike Skinner (musician) and Child Ink have collaborated with Reebok Basic.[29][30]Swizz Beatz, a hip-hop recording artist and producer, was the inventive director of Reebok as of 2013.[31]


  1. ^ Liv Siddall (September 22, 2014). “Reebok Classics”. It is That Good. Retrieved November 25, 2014.
  2. ^ a b Jonathan Poh (February 19, 2013). “An Interview with Ryan Cross of Reebok Classics”. Hype Beast. Retrieved November 25, 2014.
  3. ^ “Black Historical past Trend Pattern: Reebok Freestyle Hello-Tops aka 54-11’s”. Trend Bomb Day by day. February 17, 2010. Retrieved November 25, 2014.
  4. ^ a b “Reebok 30th Anniversary Basic Leather-based”. Hype Beast. Retrieved November 25, 2014.
  5. ^ a b c d e Nick Engvall (October 4, 2013). “20 Sneakers That Have Lived Double Lives”. Advanced. Retrieved November 25, 2014.
  6. ^ Kaash Sethi (March 24, 2013). “Sneaker Sunday: 30 Years of Reebok Basic”. MTV UK. Archived from the unique on November 26, 2014. Retrieved November 25, 2014.
  7. ^ “Reebok Newport Basic”. Retrieved November 25, 2014.
  8. ^ “Reebok Exercise Clear Henna/White”. February 20, 2014. Retrieved November 25, 2014.
  9. ^ “Reebok Classics Exercise Plus Gore-Tex Preview”. Retrieved November 25, 2014.
  10. ^ a b c “Reebok’s Retro Runner Invasion”. August 7, 2013. Retrieved November 25, 2014.
  11. ^ a b Spencer Lund (September 22, 2014). “Travi$ Scott, YG & French Montana Rock Reebok Ventilator “Tonal Ballistic. Retrieved November 25, 2014.
  12. ^ Jack Archer. “These 1990-Impressed Reebok Sneakers Are Truly Fairly Candy”. Retrieved November 25, 2014.
  13. ^ a b Brandon Richard (October 6, 2014). “Industrial Areas Encourage New Reebok Ventilator Pack”. Retrieved November 25, 2014.
  14. ^ a b Russ Bengtson (February 25, 2013). “10 Sneakers That Debuted Vital Expertise”. Retrieved November 25, 2014.
  15. ^ a b “Reebok DMX Run 10 Summer time 2013 Pack”. June 10, 2013. Retrieved November 25, 2014.
  16. ^ Riley Jones (October 18, 2012). “The Reebok DMX Run is Again, Will You Take to the Monitor?”. Retrieved November 25, 2014.
  17. ^ CY Ellis (November 8, 2013). “The Historical past of Reebok within the Sneaker Trade”. Hoopsvibe.
  18. ^ a b “Pump Up and Air Out! The Historical past of Reebok Pump”. November 2, 2014. Archived from the unique on September 15, 2014. Retrieved November 25, 2014.
  19. ^ a b “All the things You Want To Know: Reebok Shaq Attaq”. Good Kicks. April 18, 2013. Retrieved November 25, 2014.
  20. ^ a b Nick Engvall (April 18, 2013). “20 Issues You Did not Know Concerning the Reebok Shaq Attaq”. Advanced. Retrieved November 25, 2014.
  21. ^ Brandon Elder (March 6, 2012). “The 25 Finest Reebok Basketball Sneakers of All Time”. Advanced. Retrieved November 24, 2014.
  22. ^ a b Nick DePaula (July 11, 2013). “Throwback Thursday // Will Smith Wears Reebok Shaqnosis In M.I.B.” Sole Collector. Retrieved November 25, 2014.
  23. ^ a b c Ian Stonebrook (Could 25, 2012). “THE Previous, Current & Way forward for the Reebok Query”. Good Kicks. Retrieved November 25, 2014.
  24. ^ a b Russ Bengston (March 18, 2013). “The 25 Finest Sneakers of the Previous 25 Years”. Advanced. Retrieved November 25, 2014.
  25. ^ “Why Folks Do not Get the Reebok Insta Pump Fury”. Straatosphere. Could 28, 2014. Retrieved November 25, 2014.
  26. ^ a b “The Oral Historical past of the Reebok Instapump Fury with Designer Steven Smith”. Sole Collector. February 5, 2014. Retrieved November 25, 2014.
  27. ^ Jeff Benjamin (June 11, 2013). “Reebok Exec on Sneaker Collabs With Jay-Z, Pharrell, Tyga & Alicia Keys”. Fuse. Retrieved November 25, 2014.
  28. ^ Trent Clark (February 19, 2014). “Swizz Beatz, French Montana, Child Ink’s Reebok Classics Freestyle At Agenda Las Vegas 2014”. Hip Hop Wired. Retrieved November 25, 2014.
  29. ^ Sam Lockhart (March 14, 2013). “A Historical past of Celebrities as Model Artistic Administrators”. Advanced. Retrieved November 25, 2014.