Expertise has come a great distance in a really brief period of time and it’s modified our lives in additional methods than we recognize. Nonetheless, it is important that we proceed to look to the previous for inspiration and to rediscover the concepts that have been groundbreaking for his or her time. PUMA is continually taking cues from its archive and has carried out so as soon as already this yr with the PUMA Spectra; following this, the model seems to the ‘80s and reinvents the PUMA Operating System throughout an all-new vary.

PUMA RS is a cushioning expertise first utilized in 1986’s PUMA RS-100 and developed to satisfy the demand caused by the working growth of the 1970s and ‘80s. The RS-100 was thought of extremely superior for its time and the next yr, PUMA launched the RS-350, including a extra elevated silhouette to the gathering.

Between these fashions, PUMA used RS expertise to create the first-ever computer-aided efficiency shoe, the RS Laptop Shoe. A long time earlier than at present’s wearable health tech, the RS Laptop Shoe featured a custom-designed pc chip that recorded working time, distance, and energy burned.

By plugging the system into one of many private computer systems accessible on the time — the Apple IIE, Commodore 64, or IBM Private Laptop — runners may analyze their working information and document their coaching.


The shoe got here with a 43-page consumer handbook that opened, “The RS Laptop Shoe represents a stage within the evolution of athletic footwear that many individuals thought would by no means occur — the assembly of pc and shoe.” It continued, “It could be that, as electronics and computer systems change into a ubiquitous a part of our every day lives, the runner of the 1990s won’t take into account shopping for a working shoe until it may possibly measure distance, time, caloric price, and a bunch of different components associated to the run.”

PUMA could not have predicted every little thing proper again then however these game-changing ideas nonetheless have so much to show sneaker designers of at present. Luckily, at present’s technology is continually trying to the previous for inspiration whereas persevering with to push ahead with innovation. The all-new PUMA RS-Zero rolls again the years and begins once more at zero, stripping the OG RS silhouettes again all the way down to the basics and rebuilding them from the bottom up with a brand new give attention to fashionable fashion and performance.


Impressed by PUMA’s as soon as daring depictions of the longer term, the result’s a retro-futuristic aesthetic that feeds our cravings for nostalgia at a time when expertise is shifting sooner than ever. The PUMA RS-Zero is “taking one thing from the previous, evolving it, and reinventing it for at present,” explains Heiko Desens, PUMA’s Inventive Director of Sportstyle.


Continually inventing and reinventing the world round them, at present’s technology is hungrier than ever to carry to life their imaginative and prescient for the longer term. To have fun PUMA’s sense of innovation and reinvention, we’ve enlisted 5 forward-thinking visible artists to reinterpret the previous and share their distinctive imaginative and prescient for the longer term. First up, the visionaries behind the mind-bending visuals unfold throughout this web page and Highsnobiety’s personal in-house picture group.

Dominik Schulte, Ahmed Chrediy, and Manuel Carvalho recreated basic PUMA adverts utilizing analog and digital strategies that totally embody the idea of retrofuturism. “Innovation, invention, and creativity should all problem and push the boundaries of what’s potential. What may need been unthinkable or inconceivable up to now is now regular,” they clarify. “With that in thoughts, our imaginative and prescient for the longer term ought to problem the present established order and discover creativity to the fullest.”

Benefit from the pictures above and keep tuned for extra with every upcoming PUMA RS drop. The RS-Zero will relaunch the RS line for Spring/Summer time 2018 and be adopted quickly after by fashionable renditions of the RS-100 and RS-350. We’ll submit additional launch particulars as quickly as they’re in.