Canvas and rubber footwear (sneakers)

A pair of Chuck Taylor All-Stars

Chuck Taylor All-Stars or Converse All Stars (additionally known as “Converse“, “Chuck Taylors“, “Chucks“, “Cons“, and “All Stars“) is a mannequin of informal shoe manufactured by Converse (a subsidiary of Nike, Inc. since 2003) that was initially developed as a basketball shoe within the early 20th century. The design of the Chuck Taylor All Star has remained largely unchanged since its introduction within the 1920s. The shoe consists of a stitched higher portion, a toe cap that’s normally made from white rubber, and a sole that’s normally made from brown rubber. Though Chuck Taylors are made of assorted supplies akin to leather-based, the unique and most generally recognized model of the shoe is created from cotton canvas. The modern element of the unique shoe was the “free lining” of sentimental canvas that was meant to supply flexibility and stop blisters.

The Chuck Taylor II, an improved mannequin, was introduced by firm administration in July 2015. Incorporating Nike know-how, it retains the outward look of the unique shoe whereas using a full-length Lunarlon insole.[1][2]

Historical past[edit]

Converse began making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor requested the corporate to create a greater shoe with extra help and adaptability. After Converse added Taylor’s signature to the ankle patch they grew to become often called Chuck Taylor All Stars. By the 1960s the corporate had captured about 70 to 80 p.c of the basketball shoe market, however the shoe declined in recognition throughout the 1970s, when increasingly basketball gamers wore different manufacturers of footwear. Chuck Taylor All Stars loved a comeback in recognition within the 1980s as retro-style informal footwear.[3][4]

Early years[edit]

Advert from 1920 for the forerunner of the Chuck Taylor All Star, Converse “Non-Skids.”

Marquis Mills Converse based the Converse Rubber Shoe Firm in 1908 in Malden, Massachusetts. In 1917 the corporate designed the forerunner of the fashionable All Star shoe that it marketed underneath the title of “Non-Skids.” The shoe was composed of a rubber sole and canvas higher and was designed for basketball gamers.[citation needed]

In 1921 Charles “Chuck” Taylor, an American semi-professional basketball participant, joined Converse as a salesman.[5] Inside a yr of Taylor’s arrival, the corporate had adopted his concepts for enhancements to the shoe’s design to boost its flexibility and ankle help. The restyled shoe additionally included a particular All-Star emblem on the round patch that protected the ankle. After Taylor’s signature was added to the ankle patch as his endorsement, they grew to become often called Chuck Taylor All Stars, the primary celebrity-endorsed athletic shoe.[6][7]

To advertise gross sales of Converse All Star footwear to basketball gamers, Taylor held basketball clinics in highschool and faculty gyms and YMCAs all throughout the US and taught the basics of the sport.[8] In the course of the 1926–27 season Taylor additionally served as a player-manager of the company-sponsored basketball group referred to as the Converse All Stars. The Chicago-based touring group was established to advertise gross sales of the corporate’s All Star basketball footwear.[9]

Quite a few skilled basketball gamers had been quickly carrying All Stars. The footwear additionally grew to become widespread amongst youthful basketball gamers, together with athletes within the Olympic Video games and American troopers within the 1940s. Converse All Stars had been the official shoe of the Olympics from 1936 to 1968.[6][10] Throughout World Battle II All Stars had been the official athletic coaching footwear of the U.S. armed forces.[6]

Put up World Battle II recognition[edit]

By the 1950s, Chuck Taylor All Stars had turn into a regular amongst highschool, collegiate, {and professional} basketball gamers.[11]

Within the 1960s Converse had captured about 70 to 80 p.c of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety p.c {of professional} and faculty basketball gamers. Due largely to the sale of its All Stars, the corporate started to develop and open extra factories.[4][12] Because the years went on, the shoe gained extra recognition and have become a favourite for quite a few teams and subcultures.

Converse started to battle financially throughout the 1970s, attributable to competitors and “poor enterprise choices” because the shoe misplaced its recognition amongst basketball gamers. Many athletes switched to footwear with leather-based uppers and tougher rubber soles made by Converse in addition to its rivals.[6][11]Tree Rollins was considered the final participant to put on canvas Converse All Stars within the NBA, throughout the 1979–1980 season.[13][14]Micheal Ray Richardson briefly wore leather-based Converse All Stars with the New Jersey Nets after 1982, making him the subsequent to final to put on the shoe within the NBA.[15][dubious ] Richardson’s teammate, Mickey Johnson, was the final to put on All Stars within the NBA, when he performed for the Nets within the 1985–86 season.[16]

Initially an elite basketball shoe, Chuck Taylor All Stars regained recognition within the 1980s and 1990s, making a shift to informal, retro-style footwear.[4] The athletic shoe developed into the shoe of selection and a favourite for subcultures, notably artists and musicians.[2][12] By 2000 Converse had bought greater than 600 million pairs of All Stars throughout its eighty years of producing them.[11]

Nike acquisition[edit]

Whereas Converse dominated the U.S. basketball shoe market from the 1920s till the 1970s, it started to battle within the late 1970s attributable to competitors, poor enterprise decision-making, and lack of enough funds. In subsequent years Converse filed for chapter a number of instances and fell into additional debt.[6]Nike acquired Converse in 2003 for an estimated $305 million and continues to market Chuck Taylor All Stars.[17]

Converse’s manufacturing operations for Chuck Taylor All Stars, in addition to the corporate’s different footwear, was moved from the US to different nations akin to China, India, Vietnam and Indonesia.[6]


In October 2014, after years of sending unsuccessful stop and desist letters, Converse filed a lawsuit towards 31 corporations for allegedly infringing on its sneaker fashion’s bumper toe, striped midsole, and toe cap. The model argued that these corporations had been violating a common-law trademark by importing “knockoff” sneakers with comparable parts. The checklist included shoe manufacturers by main retailers, together with Wal-Mart, Skechers, Ed Hardy, Ralph Lauren and Fila. A lot of corporations settled with Converse and had been dropped from the checklist.[18]

In November 2015, Charles Bullock, chief administrative decide on the Worldwide Commerce Fee, preliminarily dominated that a number of manufacturers Converse filed towards had been violating Converse’s outsole design emblems, i.e. the sample on the underside of the only real of the shoe. Choose Bullock additional dominated that whereas Skechers “Twinkle Toes” manufacturers did share similarities to Converse, “Twinkle Toes” had been completely different sufficient and marketed in a means for it not be mistaken for Chuck Taylor All-Stars.[citation needed] Choose Bullock additionally dominated that many of the footwear bought by Highline United underneath the Ash model didn’t infringe and that Converse didn’t have a legitimate frequent regulation mark for its midsole.

On June 23, 2016, coincidentally the 47th anniversary of the demise of Chuck Taylor, the Worldwide Commerce Fee dominated that Converse’s alleged commerce gown for the midsole design of a mixed toe cap, toe bumper, and stripe was not entitled to trademark safety underneath the frequent regulation and located invalid Converse’s federal trademark registration. This case is at present on attraction to the U.S. Courtroom of Appeals for the Federal Circuit.

Early kinds[edit]

When first designed within the early many years of the 20 th century, the Converse All Star had three important kinds: a monochromatic shoe with a black canvas higher and black rubber soles, an all-white, high-top mannequin with blue and pink trim (designed for the 1936 Olympic Video games), and an all black leather-based and rubber shoe.[citation needed]

By 1923 the Converse All Star shoe was designed in its present-day kind after the corporate made enhancements to the design based mostly on Chuck Taylor’s enter. The restyled Converse All Star basketball shoe additionally had a particular five-pointed-star emblem displayed on the high-top shoe’s ankle patch. As well as, Taylor’s signature was included
into the high-top’s ankle patch, ensuing within the design that grew to become often called the Chuck Taylor All Star.[6][5][19]

In 1949 Converse determined to make a black canvas shoe with a white toe guard, laces and outer wraps to create the long-lasting black-and-white model of Converse All Stars. In 1957 Converse launched the low-cut “Oxford”-style model of the All Star shoe, and inside a short while the corporate started to supply All Stars in a number of colours and prints. At the moment, Converse makes the Chuck Taylor All Star in a wide range of colours, kinds, prints and materials.[citation needed]

A pair of white low-cut All Star sneakers, displaying the present again heel emblem

Solely the high-cut shoe design options the long-lasting ankle patch with the All Star emblem, however the heel of the shoe’s high- and low-cut designs embody a glued-on label with an “ALL★STAR” emblem. The low-cut footwear even have a tag with the identical emblem because the heel stitched onto the tongue.[20] In 2013 the brand showing on the heel and tongue was barely altered to incorporate “CONVERSE” along with “ALL★STAR,” however the ankle patches of the high-cut footwear remained unchanged.[citation needed]

Chuck Taylor All Star ’70[edit]

In 2013, Converse launched the Chuck Taylor All Star ’70, which featured a construct just like the All Stars used for basketball that had been constructed within the late 1960s and early 1970s. This retro mannequin was completely different from the then-current Chuck Taylor All Stars, as numerous modifications that occurred to the All Star footwear over the intervening three many years. The ’70 mannequin featured thicker canvas, a better rubber midsole and foxing, thicker cushioning, a smaller toe cap, further materials that was stitched on the aspect wall behind the toe cap for reinforcement, a one-piece rubber backside sole versus the three piece sole on the fashionable All Stars, and a black heel patch versus a white one on the fashionable All Star.[21]

Chuck II with knit canvas

Chuck Taylor All Star II[edit]

On July 28, 2015, Converse launched the Chuck Taylor All Star II. This shoe differed from the usual, trendy model of the Chuck Taylor All Star in a number of methods,[22] together with a thicker Tencel canvas; a better rubber midsole and foxing that was comparable in dimension to the All Star ’70, nevertheless it had lighter weight rubber; a thicker Lunarlon cushioning; a barely smaller toe cap; two elastic bands on the base of the tongue, to keep away from slippage to the perimeters; a sewn-on ankle patch on the high-tops; a two-piece rubber backside sole versus the three piece sole on the fashionable All Stars; a heel patch with 3D letters versus a flat one on the fashionable All Star model.[citation needed]

A number of months after the discharge of the Chuck II, a number of particular sequence had been launched with completely different canvas textures such because the Chuck II Knit, the Chuck II Defend Canvas, and the Chuck II Rio Open Knit, to rejoice the Rio Olympics.[23] A yr after the discharge, the Chuck II was thought-about a industrial failure, with retailers reporting poor gross sales.[24]

Converse Fashionable[edit]

In June 2017, Converse introduced a brand new line of sneakers for launch in the US that was designed by Hiroshu Fujiwara, Tinker Hatfield, and Mark Parker. A hi-top and a low-top vary had been deliberate, with preliminary shade choices in silver, royal blue,[25] pink, inexperienced, and black,pink, blue.[26] A luxe vary in white or black patent leather-based had been additionally deliberate for enterprise informal put on.[27] These footwear would observe the traditional Chuck Taylor design, however featured a number of enhancements:[28] a round knit higher with a futuristic shiny end;[29] a cushioned foam rubber sole just like the Air Jordans; a Neoprene tongue; and a TPU-fused toecap.[28]

Sociocultural influence[edit]

Though Chuck Taylor All-Stars had vanished from the skilled basketball scene by 1979, they continued to flourish in widespread tradition and trend as informal footwear. As trend icons, Chuck Taylors have performed a job in a number of subcultures, which the corporate has promoted as a part of the model’s ongoing cultural recognition. As well as, Chuck Taylor All-Stars have continued to show their iconic standing by means of their use and portrayal in movie, artwork, and music tradition, in addition to some sports activities sub-cultures akin to powerlifting and skateboarding.[citation needed]

Chuck Taylors are culturally related to authenticity. They had been popularized by James Dean for rebels and outcasts. They had been additionally related to Andy Warhol, Kurt Cobain, the Ramones, and Karl Lagerfeld.[30]

Movie and tv[edit]

Chuck Taylor All Star footwear have been worn by actors in characteristic movies that embody Elvis Presley in Change of Behavior (1969), a number of forged members of Animal Home (1978), basketball gamers in Grease (1978), Tom Hanks in Bachelor Occasion (1984), Michael J. Fox in Again to the Future (1985),[31] the forged members of Hoosiers (1986), and Mike Myers and Dana Carvey in Wayne’s World (1992), amongst others. The video mud jacket of Hoosiers additionally featured the long-lasting black high-tops.

Moreover, in Disney’s The Sword within the Stone (1963 movie) Merlin might be seen carrying pink Chuck Taylor All Star footwear when he returns from Bermuda.

The forged of a number of widespread community tv sequence such because the Dennis the Menace (1959 TV sequence), M*A*S*H (1972–83), and Comfortable Days (1974–1984), amongst others, have additionally worn Converse All Star footwear.

David Tennant wore the long-lasting footwear throughout his tenure because the Tenth Physician (2005) on the long-running profitable BBC sci-fi sequence Physician Who. [33]


In 2015, Converse launched the Converse All-Star Andy Warhol assortment, in partnership with the Andy Warhol Basis. In honor of Warhol’s contributions to visible artwork, Converse designed the All-Star shoe to commemorate Warhol’s subcultural affect.[34]


Though it was initially meant for basketball, powerlifting athletes have embraced Chuck Taylors as a super shoe for the game.[35] Chucks have flat, rubber soles that implement appropriate posture on actions akin to deadlifts, squats, and bench presses. Seventy-one-year-old Pete Bennett set a world report for the squat in his age class at 465 kilos (211 kg) in a pair of Chuck Taylors.[35] The canvas materials permits powerlifters to push their toes to the skin on squats which helps maintain their knees out and prompts their glutes.[36] The low-top Chuck Taylors present full ankle mobility, because the canvas doesn’t cowl the ankles.


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